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Influencer Education – Episode 2 – Disclosure Rules for Influencers

July 20, 2019 By

Influencer Education - Episode 2 - Disclosure Rules for Influencers

What is disclosure and why is it necessary? When and what needs to be disclosed? Why are the guidelines SO confusing? We are getting into ALL of if … the basics of disclosure for influencers, bloggers, and content creators, what the FTC says about it, and even some real life examples.



Listen on Google Play Music

Key Topics:

  • The FTC has put disclosure guidelines in place for online marketers to protect consumers.
  • While consumers are familiar with traditional advertising, like TV commercials or magazine ads, social media ads are not as clear.
  • The FTC requires disclosure be “clear and concise.”
  • The FTC recommends using the terms “Ad” or “Sponsored” to disclose.
  • Terms like “hosted,” “gifted,” and “partner” are not clear enough.

Mentioned in this Episode:

  • The FTC’s Endorsement Guides: What People Are Asking

Thank You for Listening!

If you loved this episode of Influencer Education, please …

  • Leave a comment on this episode below
  • Leave an honest review on iTunes
  • Follow me on Instagram
  • Join the Facebook Group – Social Media Tips & Influencer Education
  • Sign up for the Joy Social email newsletter to get updates on future episodes
  • Send me an email with topic suggestions or general feedback
  • Share this article on social media or send it to a friend!

Influencer Education - Episode 2 - Disclosure Rules for Influencers

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Influencer Education – Episode 1 – Influencer is NOT a Job Title
Influencer Education – Episode 3 – Instagram Strategies: What Works and What Doesn’t

Hello!

Mindy has been a blogger and freelance writer for over four years. As a Virtual Assistant, she helped wedding professionals run their blogs and manage their social media. Recently she turned this knowledge and experience into a Social Media Consulting business, where she teaches wedding pros the ins and outs of social media marketing.

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