• Blog
  • About
  • Work With Me
  • Contact
  • Buy My Book
  • Podcast
    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter

Joy Social

Social Media Made Simple

5 SEO Mistakes You Might Be Making on Your Business Website

June 27, 2017 By Mindy Leave a Comment

5 SEO Mistakes You Might Be Making on Your Business Website

SEO … ugh. The worst, right? What is it, really? And what do you really need to know about it?

SEO stands for Search Engine Optimization and the concept of SEO is, on paper, rather simple. SEO is how well your website ranks on search engines such as Google. There are literally hundreds of ways you can optimize your SEO, and this is why most business owners become overwhelmed. But really, there are only a handful of things you need to do to boost your SEO and your Google ranking. Make sure you’re following all the rules listed below and you’ll be off to a great start.

5 SEO Mistakes You Might Be Making on Your Business Website

1. Not having a blog! I totally understand that maintaining an active blog is difficult. Most business owners push it to the back burner and only update their blog when they have absolutely nothing else to do. But what most business owners don’t realize is how crucial an active blog is for SEO. Instead of letting your website get stale, a blog will help you maintain fresh content, which Google loves. Also, with every blog post is another chance to rank for a new keyword. The more your website can come up under different search terms, the better! (See #2 for more.) And don’t forget creating blog posts gives you tons of social media content. I truly believe blogging is critical for maintaining a healthy online presence.

2. You’re focusing on only one keyword. Want to rank for “Wedding Planner?” So do thousands of other people. And there’s nothing wrong with it, but you’re better off focusing on a handful of niche keyword phrases, such as “Los Angeles Wedding Planner,” “Los Angeles Wedding Coordinator,” “Top Los Angeles Wedding Planners,” “Los Angeles Event Planner.” Sprinkling your keywords (or key phrases) throughout your website copy will help diversify your results on Google.

3. Using generic file names. This is probably the EASIEST SEO strategy you can do! Be sure you’re changing your image file names BEFORE you upload them to your website. Never (ever ever) upload a photo with a name like “IMG_001.” Be sure to change the file name to match a description of the image. For example, “wedding-ceremony-on-beach-1.”

4. Ignoring Alt Text on your images. Renaming the files is a great strategy, but not enough. Once you upload a photo file to your website, be sure to type in a descriptive Alt Text for each image. The Alt Text is used to tell Google what’s shown in the photo, which is how images show up under Google Image search.

5. Your website is not optimized for mobile. I’d be willing to bet more than half of your website’s traffic comes from a mobile device. Mine is around 60%, so I’m at a point where I’m focusing more on how my site looks on mobile than on desktop. Google knows mobile is important, too, so they are actually restricting non-optimized mobile sites from coming up on searches. You can use the Google Mobile-Friendly Test to check your site.

5 SEO Mistakes You Might Be Making with Your Business Website

Be sure you’re not making these SEO mistakes. And if you are, it’s not too late to fix them! Remember your website is your “store front” so make it clean and inviting, and Google (and potential clients) will take notice.

Get Your FREE "Social Media Toolkit"

when you join the Joy Social email list!

    We won't send you spam. Unsubscribe at any time.

    Comments

    comments

    101 Content Ideas for Wedding Professionals
    How to Schedule a Week’s Worth of Facebook Posts in 30 Minutes

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    CommentLuv badgeShow more posts

    Hello!

    Mindy has been a blogger and freelance writer for over four years. As a Virtual Assistant, she helped wedding professionals run their blogs and manage their social media. Recently she turned this knowledge and experience into a Social Media Consulting business, where she teaches wedding pros the ins and outs of social media marketing.

    Facebook

    Joy Social with Mindy

    Instagram

    Instagram post 2194690707199886821_9267360 Just call me Samantha 🤣 ⁣
⁣
Okay, after listening to the #frozen2 soundtrack over and over, and seeing @frozenbroadway, I think I might be a Frozen fan now! 🙊⁣
⁣
I really liked Anna a lot in the broadway show. Her character was so funny. And the best part of the show? No trolls! 🙌🏼 ⁣
⁣
I was #influenced by @thehealthymouse to buy this Anna caplet because it looked so cute on her and I wanted to look cute, too. Elsa said it reminded her of Anna and she also thanked me for taking good care of Bruni! ⁣
⁣
#disneyland #dca #frozen #elsa #bruni #disneyfan #disneyvideo #disneylife #fairytalelife #disneygirl #disneyblogger #happiestplace #frozenbroadway #acolorstory #inshot
    Instagram post 2193260297014225308_9267360 {AD} ❤️🎄✨Sharing our @minted holiday cards on the blog! ⁣
⁣
My favorite perks about using Minted ...⁣
⁣
1) Rose gold foil accents. Always.⁣
2) Lots of personalization and layout options.⁣
3) Their “Find It Fast” easy photo preview. Upload the photo you want to use and you’ll see it on all their card designs! Swipe to see a video of what I mean.⁣
4) Address printing! 🙏🏼 Set up your Minted address book and they will print all the addresses on envelopes. 
5) Matching stamps! Swipe to see our very special custom stamps this year. 😸⁣
⁣
❓Have you sent out your holiday cards yet? I think the late Thanksgiving is throwing people off because I haven’t received any cards in the mail yet!⁣
⁣
#minted #holidaycards #christmascards #christmastime #happyholidays #lifestyleblogger #christmas2019
    Instagram post 2192373115441637217_9267360 ⚡️⚡️UNLIMITED POWERRRRR⚡️⚡️ My head is still spinning from my fun day at the @starwars #theriseofskywalker press junket! Can you guys even believe Palp is back? How?!? What?!? Why?!? Can’t wait to see how it all unfolds later this month 😭😭😭 #starwars #starwarsstyle #emperorpalpatine #disneyblogger #starwarsvideo #disneybound #disneylife #lenslight #inshot #starwarsfan #disneyfan #instavideo
    Instagram post 2191805544791049542_9267360 💫What does @starwars mean to you? ⁣
⁣
Star Wars has been such a big part of my life for decades, it’s tough to believe Episode 9 is almost here and this trilogy is almost over! ⁣
⁣
Disney invited me to attend the global press conference for The Rise of Skywalker today, and JJ Abrams said something that is sticking with me. He said above all, Star Wars is about hope and unity, and I couldn’t agree more! ⁣
⁣
I love so many characters in the Star Wars universe but Chewie holds a special place in my heart. He’s cuddly, loyal, and kind (except maybe to Porgs 😓). Swipe to see how excited he got when he caught me filming him. ⁣
⁣
I can’t wait to see The Rise of Skywalker but I’m also really nervous about it 😥 Anyone else?⁣
⁣
#disneypartner #starwars #theriseofskywalker #chewbacca @joonassuotamo #disneylife #disneyblogger #starwarsstyle #disneyfans #acolorstory

    Categories

    • Blogging
    • Marketing
    • Networking
    • Social Media Tips
    • Wedding Industry

    FEATURED

    STOP Auto-Posting Instagram to Facebook (Do This Instead)

    STOP Auto-Posting Instagram to Facebook (Do This Instead)

    If there’s ANYTHING about social media marketing that drives me absolutely insane, it’s seeing people auto-post across their social media platforms. ARRRRGH! It’s such a[Read More…]

    [ Read More ]
    5 Social Media Lessons from Chrissy Tiegen

    5 Social Media Lessons from Chrissy Teigen

    You have probably heard of Chrissy Teigen. Supermodel, actress, author, one half of a celebrity power couple. But you may not know she completely slays[Read More…]

    [ Read More ]

    mindy@joysocial.net
    xo Mindy

    Copyright © 2019 · Mindy Joy Media and Saccarzec Industries · Privacy Policy