• Blog
  • About
  • Work With Me
  • Contact
  • Buy My Book
  • Podcast
    • Email
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter

Joy Social

Social Media Made Simple

STOP Auto-Posting Instagram to Facebook (Do This Instead)

September 6, 2018 By Mindy Leave a Comment

STOP Auto-Posting Instagram to Facebook (Do This Instead)

If there’s ANYTHING about social media marketing that drives me absolutely insane, it’s seeing people auto-post across their social media platforms.

ARRRRGH! It’s such a bad idea, for many reasons!

When you automate cross-posting between your accounts, you’re not giving your followers any reason to follow you everywhere! Why would someone follow you on Instagram if they are already seeing your posts on Facebook? You want to post fresh content on all your different channels to keep your followers entertained and interested.

Plus, Facebook and Instagram are very different platforms. You may have different types of audiences! Maybe your Instagram following is mostly industry peers, but your clients follow you on Facebook. You’re going to want to show these two different types of content.

And let’s talk about formatting. When you write an Instagram post, the “@” names you tag and all those hashtags are going to look downright silly on Facebook. You might as well shout to your followers, “Look at me! I’m SUPER lazy!”

Finally there’s the issue of the algorithm. Yes, Facebook owns Instagram, BUT, Facebook favors fresh, original content. So those auto-posts you’re sending to your Facebook Page? Facebook is going to limit their reach.

Now, that’s not to say you can’t utilize that amazing Instagram photo for Facebook, because you totally can! Your caption just has to be different. Luckily, Facebook and Instagram have given us a tool to make this VERY easy! I’m going to teach you how to set it up, and also give you an example of how I recently used this to great results.

How to Share Your Instagram Photos to Your Facebook Page without Auto-Posting

First, you’ll need to make sure your Instagram account and your Facebook Page (business page, not personal profile) are connected. If you are already set up for auto-posting, then you can probably skip this step.

If you aren’t, here’s what to do:

(Note – you’ll need to have an Instagram business account for this.)

1) Open the Instagram app and go to your settings (the gear icon on your profile).
2) Scroll down to “Linked Accounts” and tap.

STOP Auto-Posting Instagram to Facebook (Do This Instead)

3) Click on “Facebook” and follow the instructions to link your Facebook Page. Make sure “Share Your Posts to Facebook” is NOT selected.

STOP Auto-Posting Instagram to Facebook (Do This Instead)

Once your accounts are linked, you’ll see your Instagram photos will start showing up on your Facebook Page on your desktop. But only YOU can see them!

STOP Auto-Posting Instagram to Facebook (Do This Instead)

Click one of the photos and it will populate into a new post. All you have to do is add a caption and hit “Publish!”

STOP Auto-Posting Instagram to Facebook (Do This Instead)

So easy! What I generally do is share an Instagram photo that’s a couple days old … or a couple months old! Chances are my Facebook followers didn’t see the same picture on Instagram, but even if they did, I’ll post it with a different comment so it will be a unique post!

Real quick, I want to share a success story that happened when using this method.

A few days ago I posted this photo taken of me during a very hot summer day at Disneyland to Instagram with the caption: “I’m wishing …. I’m wishing … for less heat and humidity, please and thank you.” It did pretty well on Instagram!

View this post on Instagram

I’m wishing …. I’m wishing … for less heat and humidity, please and thank you. . . . I couldn’t hang very long at Disneyland today because the humidity was dreadful. It made me wonder how I’m going to deal with Orlando summer in a couple weeks 😅😅😅 . . . . Also, it’s officially my birthday month! 👑🎉🍾 . . . Also also, search “Yep I want a castle” to buy my shirt on Amazon 🏰 . . . . . #disneyland #disneylandresort #instadisney #toontown #minnieears #yepiwantacastle #minnieshouse #abmlifeiscolorful #flashesofdelight #pastelprincess #disneygram #disneylife #dressedindisney #disneystyle #disneyclothes #acolorstory #disneybloggersunite #disneyblogger

A post shared by Mindy 👑 This Fairy Tale Life (@fairytalemindy) on Sep 1, 2018 at 2:19pm PDT

The next day, I used this method to share the same photo on Facebook, but with a much different caption. I like to keep things happy and light on my Instagram because a lot of people follow me for my happy Disneyland photos. But on Facebook, I have a smaller, more intimate following and I can be a little more real. So I posted this photo with a caption expressing I was feeling self-conscious of my tummy and my weight, and spoke a little bit about body image and how hard women are on ourselves.

I wasn’t expecting it but this Facebook post BLEW UP. I had tons of comments from women saying they related to my post. In fact, I had such a good response that I turned the whole conversation into a blog post.

If I had swapped those captions, and posted the “happy” one to Facebook and the more serious caption on Instagram, I would not have had the same engagement. Because I have different types of audiences on each platform.

I highly, highly recommend turning off your auto-posting and using this method instead. It takes just a couple minutes to pull up your Facebook Page and share one of your Instagram photos with a fresh new caption. The results will be worth it!

STOP Auto-Posting Instagram to Facebook (Do This Instead)

Get Your FREE "Social Media Toolkit"

when you join the Joy Social email list!

    We won't send you spam. Unsubscribe at any time.

    Comments

    comments

    5 Social Media Lessons from Chrissy Teigen

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    CommentLuv badgeShow more posts

    Hello!

    Mindy has been a blogger and freelance writer for over four years. As a Virtual Assistant, she helped wedding professionals run their blogs and manage their social media. Recently she turned this knowledge and experience into a Social Media Consulting business, where she teaches wedding pros the ins and outs of social media marketing.

    Facebook

    Joy Social with Mindy

    Instagram

    Instagram post 2194690707199886821_9267360 Just call me Samantha 🤣 ⁣
⁣
Okay, after listening to the #frozen2 soundtrack over and over, and seeing @frozenbroadway, I think I might be a Frozen fan now! 🙊⁣
⁣
I really liked Anna a lot in the broadway show. Her character was so funny. And the best part of the show? No trolls! 🙌🏼 ⁣
⁣
I was #influenced by @thehealthymouse to buy this Anna caplet because it looked so cute on her and I wanted to look cute, too. Elsa said it reminded her of Anna and she also thanked me for taking good care of Bruni! ⁣
⁣
#disneyland #dca #frozen #elsa #bruni #disneyfan #disneyvideo #disneylife #fairytalelife #disneygirl #disneyblogger #happiestplace #frozenbroadway #acolorstory #inshot
    Instagram post 2193260297014225308_9267360 {AD} ❤️🎄✨Sharing our @minted holiday cards on the blog! ⁣
⁣
My favorite perks about using Minted ...⁣
⁣
1) Rose gold foil accents. Always.⁣
2) Lots of personalization and layout options.⁣
3) Their “Find It Fast” easy photo preview. Upload the photo you want to use and you’ll see it on all their card designs! Swipe to see a video of what I mean.⁣
4) Address printing! 🙏🏼 Set up your Minted address book and they will print all the addresses on envelopes. 
5) Matching stamps! Swipe to see our very special custom stamps this year. 😸⁣
⁣
❓Have you sent out your holiday cards yet? I think the late Thanksgiving is throwing people off because I haven’t received any cards in the mail yet!⁣
⁣
#minted #holidaycards #christmascards #christmastime #happyholidays #lifestyleblogger #christmas2019
    Instagram post 2192373115441637217_9267360 ⚡️⚡️UNLIMITED POWERRRRR⚡️⚡️ My head is still spinning from my fun day at the @starwars #theriseofskywalker press junket! Can you guys even believe Palp is back? How?!? What?!? Why?!? Can’t wait to see how it all unfolds later this month 😭😭😭 #starwars #starwarsstyle #emperorpalpatine #disneyblogger #starwarsvideo #disneybound #disneylife #lenslight #inshot #starwarsfan #disneyfan #instavideo
    Instagram post 2191805544791049542_9267360 💫What does @starwars mean to you? ⁣
⁣
Star Wars has been such a big part of my life for decades, it’s tough to believe Episode 9 is almost here and this trilogy is almost over! ⁣
⁣
Disney invited me to attend the global press conference for The Rise of Skywalker today, and JJ Abrams said something that is sticking with me. He said above all, Star Wars is about hope and unity, and I couldn’t agree more! ⁣
⁣
I love so many characters in the Star Wars universe but Chewie holds a special place in my heart. He’s cuddly, loyal, and kind (except maybe to Porgs 😓). Swipe to see how excited he got when he caught me filming him. ⁣
⁣
I can’t wait to see The Rise of Skywalker but I’m also really nervous about it 😥 Anyone else?⁣
⁣
#disneypartner #starwars #theriseofskywalker #chewbacca @joonassuotamo #disneylife #disneyblogger #starwarsstyle #disneyfans #acolorstory

    Categories

    • Blogging
    • Marketing
    • Networking
    • Social Media Tips
    • Wedding Industry

    FEATURED

    STOP Auto-Posting Instagram to Facebook (Do This Instead)

    STOP Auto-Posting Instagram to Facebook (Do This Instead)

    If there’s ANYTHING about social media marketing that drives me absolutely insane, it’s seeing people auto-post across their social media platforms. ARRRRGH! It’s such a[Read More…]

    [ Read More ]
    5 Social Media Lessons from Chrissy Tiegen

    5 Social Media Lessons from Chrissy Teigen

    You have probably heard of Chrissy Teigen. Supermodel, actress, author, one half of a celebrity power couple. But you may not know she completely slays[Read More…]

    [ Read More ]

    mindy@joysocial.net
    xo Mindy

    Copyright © 2019 · Mindy Joy Media and Saccarzec Industries · Privacy Policy